About Us

How we began ~ Breast Cancer in Michigan ~ Board of Directors

 It all began with friendship and a cup of coffee…

A patient, a friend, and a doctor met at a small restaurant in Ferndale, Michigan, in the fall of 2005. They met to discuss the very real problems that the patient had regarding the financial difficulties she was experiencing as a result of her breast cancer diagnosis. Bedsides coping with her diagnosis, there was so much more to worry about: her mortgage payment, an electric bill, car payment and even groceries weighed heavily on her mind.

By the end of the meal, there was a deep desire to develop a foundation that could address this issue for her and the many other patients and survivors of breast cancer that face the same issues. And, thus, the idea for the Shades of Pink Foundation was born. Through various fundraising efforts over the past 11 years, Shades of Pink Foundation has helped hundreds of patients facing financial difficulties due to their breast cancer diagnosis, treatment and recovery.

Our Mission…

Many patients who are diagnosed with breast cancer have extra financial burdens placed on them during treatment and recovery. Common issues are insurance payments, food, transportation, childcare, and other essentials of daily life. It is the mission of Shades of Pink Foundation to offer temporary financial assistance during their time in need.

Our Impact…

Since 2005, Shades of Pink Foundation has helped hundreds of breast cancer patients and survivors throughout Southeast Michigan.   SOPF has provided financial support by assisting with utility bills, rent and mortgage payments, COBRA payments, day-care fees transportation costs and other bills. We are proud of our achievements in giving back to our community in a real tangible way, paying bills directly thus relieving patients of that burden and allowing the to move forward with cancer treatments with less stress and anxiety.

Our Vision…

Shades of Pink Foundation was founded on the very simple principle that no person should have to forgo life-saving medical treatment to pay for monthly bills.  By working with individuals, businesses and organizations throughout our community, we are building a comprehensive program to provide assistance to patients in need.  Focused on longevity and sustainability, Shades of Pink Foundation is dedicated to ensuring that breast cancer patients throughout Southeast Michigan have access to a financial safety net so they can focus household resources on treatment and recovery.

Breast Cancer in Michigan

(Source:  Michigan Department of Health and Human Services, Revised October 2016)

  • Among Michigan women, breast cancer is the most common newly diagnosed cancer
  • In 2012, 7,597 Michigan women were diagnosed with breast cancer
  • It is estimated that there will be 8,150 new cases of breast cancer in Michigan women in 2016
  • Breast cancer is the second-leading cause of cancer deaths in Michigan women
  • In 2013, 1,384 Michigan women died from breast cancer
  • It is estimated that 1,410 women in Michigan will die from breast cancer this year

Board of Directors & Staff

  • Dr. Pamela Benitez, VP and Medical Director
  • Dawn Evola, Director – Finance
  • Toni Grinnan, Director
  • Nicole Kincaid, Director – Secretary
  • Suzanne Krueger, Director
  • Dr. Laura Nadeau, Director
  • Deborah Silverman, Director – Social Media
  • Kimberley Zubalik, Director – Secretary
    • Jaye Sciullo, Executive Director
    • Rohini Ravi, Client Services Coordinator